Caesars Entertainment Corporation inks deal for California casino

American casino giant Caesars Entertainment Corporation has announced the signing of an agreement with the federally-recognized Buena Vista Rancheria of Me-Wuk Indians that is to see it assist in bringing a new 71,000 sq ft Harrah’s-branded gambling facility to northern California.

Las Vegas-based Caesars Entertainment Corporation revealed that the coming $168 million casino is to be christened Harrah’s Northern California Casino and offer some 950 slots as well as approximately 20 gaming tables. It stated that the Amador County facility is due to be located on tribal land around one mile south of the small town of Buena Vista and will also feature a full-service restaurant alongside a trio of fast-casual dining outlets.

Caesars Entertainment Corporation explained that the recently-inked deal has seen it license the Harrah’s name for the coming property while furthermore agreeing to manage, operate and maintain the venue on behalf of the Buena Vista Rancheria of Me-Wuk Indians and its Buena Vista Gaming Authority after it opens sometime next year.

Mark Frissora, President and Chief Executive Officer for Caesars Entertainment Corporation declared that the deal has advanced his firm’s strategy of expanding into new markets while reinforcing its over 20-year history of ‘working with tribal partners’.

“We expect our Harrah’s brand and Total Rewards network to increase the earnings potential of the property while generating incremental revenue for Caesars Entertainment Corporation without significant capital investment,” read a Friday statement from Frissora.

Caesars Entertainment Corporation proclaimed that the coming Harrah’s Northern California Casino, which is to be the 17th Harrah’s-branded venue, will sit about 32 miles southeast of Sacramento and look to attract visitors from across the whole of northern California.

“We’re excited to partner with Caesars Entertainment Corporation to bring the Harrah’s brand to our gaming project,” read a statement from Rhonda Morningstar Pope-Flores, Chairperson for the Buena Vista Rancheria of Me-Wuk Indians. “Harrah’s is a world-class brand that is known 7BALL for offering a fun gaming atmosphere with unparalleled customer service. We’re confident that it will attract more people to our destination.”

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